Paul McCallum

Director

Paul's story started on the creative side of the industry back in the late 90s taking photos for Biffy Clyro's first album 'Blackened Sky' and directing various music for bands including Biffy's 'Toys Toys Toys Choke, Toys Toys Toys'. Deciding that the touring life wasn't for him, Paul moved down to London and worked in various production companies, and even took photos for Fender guitars, but eventually started promoting shows with Claire under the guise of A Badge of Friendship and the rest, as they say, is history. Paul has a fierce passion for quality independent music (although he does have a penchant for a good old rock ballad!), and is ABoF HQ's resident GOP (Grumpy Old Man). He's also a lover of all things football, well, we say all things but we really mean Celtic and Liverpool.

Ellie Sorensen

PR Manager

After graduating from BIMM Brighton, Ellie interned at a few places before deciding to make ABoF her home and hasn't looked back since. Ellie's hard work, passion and determination means that she now manages all things music PR - she loves discovering new bands as well as working on bigger campaigns at ABoF. She has worked with a diverse range of artists, labels and media-music events including The Duke Spirit, Idlewild, The View, Big Indie Records and LAB Records. She has also worked with a number of emerging artists such as Nova Twins, Dream Nails, Buzzard Buzzard Buzzard and CRAWLERS, helping them find their audience and deliver greater awareness and engagement. Don't let that friendly demeanour fool you though, the woman behind the glasses is fiercely competitive (seriously, don’t let her lose... ever!)